Your Content Strategy Homework For This Week’s Toronto CS Meetup

In the spirit of the new school year, the Toronto Content Strategy Meetup has decided to assign a bit of homework for the 6:30pm, Thursday  September 16 edition.

If you’re interested in attending (and why wouldn’t you be?) please listen (or watch) this recent one hour pod- / videocast of content strategy guru Kristina Halverson being interviewed by User Interface Engineering CEO Jared Spool.

We’ll drink a few beers and debate a few ideas and issues raised during the interview, including:

1) When should you consider hiring an SEO expert instead of a content strategist (and vice-versa?)

2) How critical are content strategy success stories for building momentum within the discipline and how can they best be achieved?

3) Under what circumstances can/should information architecture and content strategy be handled by the same person?

4) What is the best way to measure the overall effectiveness of content strategy for clients?


See you all there!

The Scariest Paragraph About Freelancing I Have Ever Read

Freelancing is that remarkable stretch from February to December 2009, where I wrote entire features… using only my phone, a first-generation iPhone jailbroken for T-mobile, bought for $100 from a friend at Mac Week. That was because my computer had broken and I couldn't afford a replacement.

(Richard Morgan's ghost story for The Awl).