Will Ferguson has a short piece in the current issue of the Walrus (link). It is funny and well-written. It also serves as a free ad for his new novel. Ferguson does this sort of thing quite often, and it used to bother me tremendously. Specifically, he wrote an exceedingly irritating and self-serving piece in the Globe a few years ago, berating Canadians for not being clever enough to appreciate his crappy debut novel.
But when I read his Walrus piece, I realized that Will Ferguson is in the Will Ferguson business, and there is nothing anyone can do to stop him. In his defense, perhaps Canadian authors should learn from his self-promotional abilities.
But what really helped me remain calm was four simple words: Bob Vance, Vance Refrigeration. If you’ve seen The Office, you’ll know what I’m talking about. And once you realize Bob Vance and Will Ferguson are the same thing, it’s hard to stay mad at Ferguson’s cult of Ferguson.