Here's what I should have done to begin with -- blogged about this strange bit of not-quite-product-placement. Instead I mentioned it in a FB status update.
Anyway, I find it interesting that unless you own a 46 inch TV, it's damn tough to figure out what Ted Danson is drinking in episode two of Bored to Death. So, does that make it product placement or background noise? It's not like a small batch bourbon (that happens to be oh-so-good) has much money to try and get itself into television shows. The bottle looks great, which might be one of the reasons a props guy chose it.
Anyway, it feels like there's a larger point here, but it's just outside my grasp. Is it that I'm disappointed that I finally saw something I heartily endorse, on television, and it wasn't blatant product placement? Is it that at this point, I've lost the ability to determine what did and did not pay its way onto the screen? That my increasing paranoia about commercial intrusion will ultimately leave me shivering in a heap five years from now?
There is only one answer, at least in this instance -- a small tumbler full of bourbon. Delicious Blanton's bourbon that is.
