Wednesday, September 21, 2011

@tweet2hold seeks 2,525 secrets about the future for Nuit Blanche 2011

TORONTO, ON (September 22, 2011) – On October 1, tweet2hold (, will fill the Bata Shoe Museum with 2,525 paper birds containing secrets about the future. In order to share a secret, participants simply send @tweet2hold an @reply.

Created specifically for Nuit Blanche 2011 by Toronto media collective the Brototypes, tweet2hold is a site-specific version of txt2hold, a recent CFC Media Lab interactive art project. Both txt2hold (which debuted at Toronto’s mini-Maker Faire in May 2011) and tweet2hold involve turning a digital experience into a permanent physical object.

“We drew partial inspiration for tweet2hold from Marshall McLuhan, who loved to describe the future using pithy aphorisms,” explains tweet2hold spokesperson Ryan Bigge. “As for gathering 2,525 secrets about the future our inspiration is a little less highbrow,” Bigge admits. “It’s a reference to the one-hit wonder ‘In the Year 2525’ by Zager and Evans.”

Part of this year’s CFC Media Lab’s Nuit Blanche exhibit (entitled Technological Displacement), tweet2hold will flirt with notions of public and private by placing 2,525 secrets in plain sight inside a large tweetcage. Tweet2hold also will leverage the sophisticated analysis engine of in order to determine the emotional tone of each secret and assign it an appropriate colour palette.

“McLuhan said ‘We march backwards into the future.’ Given his interest in communication technologies I think he would have been fascinated by Twitter,” notes Bigge. “Or at the very least he would have something witty to say about it.”

To learn more visit:
Twitter: @tweet2hold
Ryan Bigge, tweet2hold spokesperson, rbigge [@] cfcmedialab [dot] com