TORONTO, ON (September 22, 2011) – On October 1, tweet2hold (tweet2hold.com), will fill the Bata Shoe Museum with 2,525 paper
birds containing secrets about the future. In order to share a secret,
participants simply send @tweet2hold an @reply.
Created specifically for Nuit Blanche 2011 by Toronto media
collective the Brototypes, tweet2hold
is a site-specific version of txt2hold, a recent CFC Media Lab interactive art
project. Both txt2hold (which debuted at Toronto’s mini-Maker Faire in May
2011) and tweet2hold involve
turning a digital experience into a permanent physical object.
“We drew partial inspiration for tweet2hold from Marshall
McLuhan, who loved to describe the future using pithy aphorisms,” explains
tweet2hold spokesperson Ryan Bigge. “As for gathering 2,525 secrets about the future
our inspiration is a little less highbrow,” Bigge admits. “It’s a reference to
the one-hit wonder ‘In the
Year 2525’ by Zager and Evans.”
Part of this year’s CFC Media Lab’s Nuit Blanche exhibit
(entitled Technological
Displacement), tweet2hold will
flirt with notions of public and private by placing 2,525 secrets in plain
sight inside a large tweetcage. Tweet2hold also will leverage the sophisticated
analysis engine of Lymbix.com in order to
determine the emotional tone of each secret and assign it an appropriate colour
palette.
“McLuhan said ‘We march backwards into the future.’ Given
his interest in communication technologies I think he would have been
fascinated by Twitter,” notes Bigge. “Or at the very least he would have
something witty to say about it.”
To learn more visit: http://www.tweet2hold.com
Twitter: @tweet2hold
Facebook: http://www.facebook.com/txt2hold
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Contact:
Ryan Bigge, tweet2hold
spokesperson, rbigge [@] cfcmedialab [dot] com
