Right About Being Wrong About Being Right

"Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong."

-- Neil Gaiman

 

The Story Behind My Content Strategy

So I wrote this piece about the importance of story-telling and narrative for MarketingProfs a few weeks ago. Not to brag, humblebrag or underbrag, but the article was well received, and thousands of people ended up reading and/or enjoying it. I found this quite gratifying, because the piece felt like a successful blend of my interests as a cultural journalist and some of my perspectives on content strategy. 

Since the fall of 2009 I’ve been working hard to determine the best way to combine my decade+ of experience in print journalism with my work in the digital space. In the interests of saving time, here is a non-narrative, bulleted list version of recent events:

•       Copywriting for digital advertising agencies (Fall 2009)
•       Joining the Toronto Content Strategy Meetup (Summer 2010)
•       Enrolling in the CFC’s Interactive Art and Entertainment Program (Sept 2010 to Feb 2011)
•       Finding a job in content marketing at Sequentia Environics (Feb 2011)
•       Staying up all night for the launch of tweet2hold during Nuit Blanche (Oct 2011)
•       Finding a job as a Digital Content Strategist at Nurun (Feb 2012)
•       Taking over as organizer of the Toronto Content Strategy Meetup (Spring 2012)
•       Giving my first talk at NXNE Interactive about physidigital objects (June 2012)

Which is my way of explaining why I’m ready, eager and excited about the opportunity to be teaching Digital Content Strategy Demystified this fall through the U of T’s School of Continuing Studies.

If you’re interested in the course, @reply me via Twitter.

Demystify Content Strategy through my UofT SCS course

Hello! Are you interested in content strategy? Are you interested in learning what content strategy really means? Are you enjoying this series of provocative questions about content strategy?

If you answered yes to some or all of these questions, consider taking my UofT SCS course “Digital Content Strategy Demystified.” It’s an 8-week course that begins on Wednesday, October 3. It will be guest speaker driven – that means I’m hoping to have at least 6 guest speakers come in and discuss various aspects of the discipline of content strategy. As a bonus, the classroom is equipped with a ginormous smart screen – basically a giant touchscreen television connected to the Internet that provides unlimited opportunities for interactive learning and discussion.

Course description and signup.