Monday, September 17, 2012

The Story Behind My Content Strategy

So I wrote this piece about the importance of story-telling and narrative for MarketingProfs a few weeks ago. Not to brag, humblebrag or underbrag, but the article was well received, and thousands of people ended up reading and/or enjoying it. I found this quite gratifying, because the piece felt like a successful blend of my interests as a cultural journalist and some of my perspectives on content strategy. 

Since the fall of 2009 I’ve been working hard to determine the best way to combine my decade+ of experience in print journalism with my work in the digital space. In the interests of saving time, here is a non-narrative, bulleted list version of recent events:
  •       Copywriting for digital advertising agencies (Fall 2009)
  •       Joining the Toronto Content Strategy Meetup (Summer 2010)
  •       Enrolling in the CFC’s Interactive Art and Entertainment Program (Sept 2010 to Feb 2011)
  •       Finding a job in content marketing at Sequentia Environics (Feb 2011)
  •       Staying up all night for the launch of tweet2hold during Nuit Blanche (Oct 2011)
  •       Finding a job as a Digital Content Strategist at Nurun (Feb 2012)
  •       Taking over as organizer of the Toronto Content Strategy Meetup (Spring 2012)
  •       Giving my first talk at NXNE Interactive about physidigital objects (June 2012)
Which is my way of explaining why I’m ready, eager and excited about the opportunity to be teaching Digital Content Strategy Demystified this fall through the U of T’s School of Continuing Studies.

If you’re interested in the course, @reply me via Twitter.