Hello. I'm Ryan Bigge, a Toronto-based content strategist and cultural journalist. I also dabble in creative technology.
And just like Roman on Party Down, I have a prestigious blog.
Monday, May 26, 2014
How do you make an online-only store more human? Show customers some of the humans that work there
I love how this marketing approach puts a human face on an online-only store and at the same time makes a subtle and smart emotional appeal for Father's Day, instead of just offering 15% off "great ties for dad."