I’m overjoyed to announce that I’ve found three four amazing guest
speakers for the fall 2014 Toronto content strategy meetup:
On
Thursday, September 18, Maggie Greyson unlocks interactive narrative and
how it can help you develop new content
ideas, collect customer data, engage untapped audiences and turn existing
customers into fans or advocates.
On
Thursday, October 16, Ann Rockley shows us how to plan and create adaptive
content that automatically adjusts to different environments and device
capabilities to deliver the best possible customer experience.
On Tuesday, November 4, Karen McGrane talks about the future of adaptive content.
On Tuesday, November 4, Karen McGrane talks about the future of adaptive content.
And
on Thursday, November 20, Marco Petkovski demonstrates how to use analytics
to plan, create and track content.
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| Erica Baum: Buzzard |
Meetups are $8 each (except for McGrane), and guest speakers share their wisdom at 6:35pm precisely (except for McGrane - she starts at 7pm). Although I am
obviously biased in this regard, I think all three four of these speakers are
excellent, and I urge anyone interested in content strategy to attend.
In fact, you might want to treat these talks like a miniature
certificate course in content strategy. For the cost of a nice dinner, you’ll
learn how to best structure your online narratives, how to make sure the
content in that narrative is viewable on all devices, and what tools you’ll
need to track your content once it goes live.
