Friday, December 30, 2016

Toronto Vernacular

Is there a 416 equivalent to the Vancouver Special? Sure. I call it Toronto Vernacular, and it dates back to Honest Ed’s. I don’t know what else to call our uniquely lo-fi retail aesthetic.

I read Learning From Las Vegas many years ago. My garbled, taken from memory summary is: seemingly ugly signage can communicate effectively, which means maybe it isn’t so ugly after all.

What I can say with confidence is that I’m not the only person who thinks Toronto Vernacular is meaningful:

Let’s Be Ready by The Wooden Sky and E P L P by Teenanger
Pink City by Jennifer Castle