Hello, (Stoli) Vodka, It’s Me Chelsea
As the Wall Street Journal recently reported, the popularity of e-books has resulted in various experiments that place advertising between the covers. And while a Keebler elf suddenly appearing beside Proust’s precious madeleine might sound like bad sci-fi, the same thing was once said about urinal ads. The trick to making e-book sponsorships palatable is finding a seamless partnership between prose and unique selling proposition (while hopefully avoiding a pathetic fallacy). --Ryan Bigge
Book: What The Dog Saw by Malcolm Gladwell
Synergistic Concordance: Since Gladwell’s best seller journalism involves more product integration than an episode of American Idol (to wit: Heinz Ketchup, Hush Puppies, Pepsi, Ragu spaghetti sauce, the Ronco Showtime Rotisserie & BBQ, the Aeron chair, Blue’s Clues) it’s not much of a stretch to imagine e-book sponsors. Especially since all Dog articles first appeared in the ad-friendly New Yorker.
Book: The Girl Who Played With The Hornet Tattoo by Stieg Larsson
Synergistic Concordance: Like Gladwell, the late Larsson was obsessed with verisimilitude, at least as it applied to Apple laptops. So while a Stieg sentence like “best of all, it had the first 17-inch screen in the laptop world with NVIDIA graphics and a resolution of 1440 x 900 pixels” ain’t exactly literature, it does scan better than most of the ads in Wired, and provides multiple opportunities for click-through promotions.
Book: The Accidental Billionaires: The Founding of Facebook by Ben Mezrich
Synergistic Concordance: At this point, reading about Facebook without being interrupted by series of annoying bleats about Farmville or miracle weight loss tricks would feel positively wrong. And given that publishers are undoubtedly collecting information on your e-reading habits anyway, it won’t be long before e-book screens perfectly resemble your Facebook feed.
