TORONTO, ON (May 5, 2011) – txt2hold (txt2hold.ca), a new free service that transforms any text message into an attractive and permanent paper keepsake, will be participating in Toronto’s first ever Maker Faire (makerfairetoronto.ca) to be held this weekend, May 7 and 8, at the Toronto Brick Works. Developed by Toronto-based media collective the Brototypes (with the assistance of the CFC Media Lab), txt2hold allows anyone with a cell phone to capture and display a precious digital memory forever.
“txt2hold is built around the idea of creating a physical keepsake of a digital experience,” explains Brototypes spokesperson Dylan Reibling. “Our research process showed us that most cell phone users have many text messages with sentimental value, but these texts are hard to preserve and easy to lose. Our txt2hold service solves this problem by making your favourite texts easy to preserve and hard to lose.”
During Maker Faire, users can forward their precious text messages to 647.462.8292. The txt2hold system uses a powerful semantic engine to interpret the emotional content of the text. It then generates a unique and attractive origami shape that seamlessly incorporates the original text message. Utilizing a magical combination of technology, graphic design and paper folding, txt2hold is meant to generate a shoebox of text message mementos for the 21st century.
“The technology-infused, Do-It-Yourself ethos of Maker Faire dovetails perfectly with our project,” explains Reibling. “And we’re honoured to be a part of the event’s debut in Toronto.”
To learn how to let your memories unfold 160 characters at a time, please visit http://www.txt2hold.ca
Twitter: @txt2hold
Facebook: www.facebook.com/txt2hold
Contact Info
Dylan Reibling, Brototypes spokesperson: dylan[dot]reibling [at] gmail.com
