Monday, April 09, 2012

The dystopic potential of gamification

Although there is a certain utopian appeal to McGonigal’s “games for change” model, I worry about the dystopic potential of gamification. Instead of just bombarding us with jingles, corporations will be able to inject their messages directly into our minds with ads disguised as games. Gamification seeks to turn the world into one giant chore chart covered with achievement stickers — the kind of thing parents design for their children — though it raises the potentially terrifying question of who the parents are. This, I fear, is the dystopian future of stupid games: amoral corporations hiring teams of behavioral psychologists to laser-target our addiction cycles for profit.
-- Sam Anderson writing in the New York Times Magazine