Thursday, December 13, 2012

Introducing The Nirvanas Anthology


I wrote this shortly after the first Beatles Anthology was released in 1995. I salvaged this from my archives after Wednesday's unexpected merger between Paul McCartney and the surviving members of Nirvana. Sadly you have to be both a Beatles nerd and a Nirvana fan for this article to make much sense. This is an edited version that better reflects modern attention spans.
Introducing the Nirvanas Anthology
Much of the excitement surrounding the Nirvanas Anthology has to do with the brand new song entitled "In Stereo" and the circumstances surrounding its recording. This song began in the form of a four-track demo recorded by Kurt in the early 1990's, and was given to the two and a half surviving Nirvanas by widow Courtney Love. Enlisting the help of famed Nevermind producer Butch Vig, they transformed the demo into a high quality Nirvanas recording with bass, drums and plenty of "grunge" guitar. When asked about "In Stereo," Butch Vig commented, "It's a sort of love song. When I say that, I mean it's a song about happiness and holding hands, as opposed to a Courtney Love song. It's a beautiful tune and they all do great harmonies with Kurt."
Unbeknown to most, the tape's poor quality meant that Pat Smear was forced to imitate Kurt's voice for some portions of the song.
Dave Grohl, the Nirvanas drummer said, "It was a nice change. In the olden days, Cobain always had complete creative control. This time we all were given a chance to throw in our two cents worth. I think that if Kurt was still alive, and provided that he wasn't so strung out on heroin that he couldn't remember his own name, he'd really like ‘In Stereo.’ ”
Krist Novoselic was less eager about the project, but eventually agreed to lend his assistance, saying "I plan to use most of my royalties to continue the fight against music censorship. The rest will go towards finally finding a barber who can give me a decent haircut."
"In Stereo" was recorded at Shabbey Roads studio near Berlin, Washington. Coincidentally enough, this studio is located a mere two blocks away the Top Heavy Club, where the Nirvanas spent their formative years developing and honing the sound that millions of teenage girls and boys would cling to like leeches a scant few years later.
Here is just a teaser of the 45 tracks that compose Anthology One:
Let's Get Ugly - A Vaselines cover taken from a 1988 Sub-Pop compilation. This was recorded when the band was still known as the Silver Nirvanas.
Flannel Fields Forever - Takes 9, 12, and 34 - These tracks are different takes of Flannel Fields Forever. The album version was a patchwork quilt of takes 2, 25, and 78 which were digitally grafted together to create the finished song. Here, for the first time, can be heard some of the other takes that Cobain originally conceived and how this song could have sounded.
I Like Myself and Wouldn't Mind Living - An early demo of the song that would become "I Hate Myself and Want to Die." Listen carefully and you can hear Dave shout "Cranberry sauce" at the end of the song, for reasons that have yet to be explained properly.
Scoff - An alternative take of this song from the Bleach album, featuring the drumming of former Nirvanas member Chad Channing. Controversy over the reasons for Channing's firing on August 16th, 1990, shortly before the recording of their breakthrough album Nevermind, continues amongst music academics to the present day. Channing argues that he was a better drummer, but that Grohl was hired because his look and sound more closely fit the Nirvanas mould. Also worthy of note is that at the end of this track can be heard what sounds like "K is gone." This would be used as a piece of evidence in the 'Kurt is dead' rumour of October 1990, after he was involved in a mountain bike accident.
Other "proof" included the fact that hair obscures Kurt's face on the album cover, coupled with the odd spelling of Kurdt Kobain. All this helped create a rumour that Kurt had died and had been replaced by a look-a-like. (Possibly Mark Arm.) These "Kurt is dead" rumours reappeared in 1991, 1992, 1993 and again in 1994 in Rome until he finally put an end to the rumours once and for all by committing suicide.
Opinion - This Cobain song was given to Mark Lanegan of the Screaming Trees. Mark lost the song in a poker game. It then passed through a number of hands, including Conan O'Brian, Yassir Arafat, the Emperor of Japan and Mark Lanegan (again.) However, by this time, the song had become disgusted with Mark's carelessness, and changed its tune, becoming a country western ballad.
Heart-Shaped Box - This features the original Steve Albini production and highlights the Nirvanas innovative use of loud guitars and even louder drums. While some consider Albini the fourth (or is that fifth?) Nirvana, he has maintained a discrete distance about his work on the album, and has continued to insist that the Scott Litt remix on "Heart-Shaped Box" and "All Apologies," coupled with a bad mastering job, ruined the immediacy and rawness of the songs.
I Can Scream Louder Than Love (The Ballad of Kurt and Courtney) - A song co-written by Love and Cobain about the trials and tribulations of two successful rock n' roll musicians trying to raise a child and live out a normal life, even though their every move is being observed under the media's microscope. It also addresses their numerous and well publicised shouting matches and neighbour-awakening arguments. Their touching harmonies and harsh screaming all combine for an aural treat. If one listens carefully, the plaintive cries of the youngest and most promising member of the Nirvanas, Francis Bean, can be heard just before the second bridge.
Workin' for The Man - A song that was recorded during the In Utero sessions. The Eastern flavour of this song is believed to have come from Novoselic's dabbling in Eastern religion and philosophy. Novoselic at one point even visited the Mahesh Yogi for insights into life. This reaction against Christianity is believed to have stemmed in part from Cobain's controversial claim of 1992 that "The Nirvanas were bigger than Jesus." This turned out to be a misquote by interviewer Maureen Cleave. When she finally owned up to her mistake, three months later, she apologised profusely and publicly corrected the error, saying that Kurt had actually said, "Jesus Christ! Why is there such a big fuss over the Nirvanas?" 

Wednesday, December 05, 2012

A strong idea survives shrinkage


I’m going to be speaking at SXSW Interactive 2013. I feel lucky and blessed. But I also put a lot of time and thought into my application, which certainly helped.

Photo credit: Dylan Reibling
This week I was asked to convert my 1,000 character topic description (150 words) into 140 characters (22 words). I suspect this is the sort of thing that makes many people panic. But because I spent so long crafting a title for my talk that summarized those 1,000 characters (“Creating Great Analog Souvenirs for a Digital Era”) I felt confident I could distill my thoughts without weeping openly.

I’ve included three summaries here (140 characters, 400 characters, and the original 1,000 characters) in case it helps other people understand how to prioritize and condense. It’s a great skill to have, but one that can be tough to learn. During my time at the CFC, we were asked to do a similar exercise for txt2hold, and I found that it was a great way to determine the inner and outer orbits of a particular idea.

140 characters
Online and offline worlds are now melting together. Learn why and how artists are creating analog souvenirs to preserve our digital lives.

400 characters
Online and offline worlds are now melting together. But life in the cloud lacks the permanence of paper, which is why we’re starting to lose significant emotional moments in the digital ether. In response, artists and brands are creating analog souvenirs. Learn how to convert fleeting texts and tweets into physidigital keepsakes through a mix of research, design thinking and creative inspiration.

1,000 characters
The online and offline worlds are now melting together, thanks to smartphones and social media. But as our life shifts into the cloud, we’re starting to realize that 0s and 1s lack the tangibility and permanence of paper and film. Significant emotional moments are easy to misplace in the online ether, which helps explain why artists and brands are trying to create analog souvenirs of our increasingly digital lives.

Want a coaster of your favourite Instagram photo? No problem. Looking for a miniature printer that connects to your smartphone and generates a tiny personalized newspaper? Done and done.

Drawing on my experience as co-creator of txt2hold.ca and tweet2hold.com, two interactive art projects that generate unique paper keepsakes of digital experiences, I will explain the whys and hows of converting fleeting texts and tweets into permanent analog souvenirs through a careful mix of research, design thinking and creative inspiration.



                                  

Tuesday, December 04, 2012

On indie culture, putting birds on things and Tightrope’s Best Canadian Essays 2012


(This is a modified version of my November 28, 2012 reading as part of Tightrope Book’s Fall 2012 launch for Best Canadian Essays 2012.)

Last year I wrote about indie culture and how it went mainstream without really trying for Broken Pencil. My essay focused on authenticity versus transparency. So, for example, Louis C.K. made $1 million dollars in 12 days selling his last comedy special for $5 through his website. How do we know this? Because he was kind enough to tell us. That’s transparency in action.


Now is Mr. C.K. authentic? Maybe. Maybe not. To be honest, I’m at that age where I don’t really know anymore. And this would bother me, except that no one really knows anymore. Authenticity is a slippery concept, it’s a moving target measured with notoriously faulty equipment. That is to say, authenticity is measured by human beings. And we are very unreliable.

The problem is that authenticity is far sexier than transparency. Transparency is a spreadsheet full of earnings. I’m thinking of Zoe Keating, an indie musician who created a publically viewable Google Doc of her income.

Authenticity, meanwhile, is Robert Johnson selling his soul to the devil at a crossroads. Authenticity is Lou Reed releasing Metal Machine Music as a way of giving his record label the middle finger. (And most of his fans too).

What we often forgot is that transparency takes bravery. Maybe even more bravery than Metal Machine Music. That’s because with transparency, you leave the job of interpretation in the hands of your fans. Authenticity can be spun, shaped, cultivated and managed. That’s not to say that transparency makes the end result more or less authentic. But it does demystify the conditions under which culture is created, which is what indie culture is all about.

Indie, as you might recall, is short for independent from the mainstream. Indie means more than simply putting a bird on it.

The other benefit of transparency is that it helps other artists. Zoe Keating makes almost nothing from Spotify, for example, which is probably a helpful thing to know if you’re a musician.

So, in the spirit of transparency, I will mention that I received $2000 from the Ontario Arts Council for my essay, which originally appeared in Broken Pencil. That sounds like a lot, but writing an essay is plenty of work, especially if you do it correctly. I was paid considerably less for being included in this book – I received two copies of the anthology.

So there you go. I walked the walk. I was brave and transparent. I’ll leave the job of interpretation to my fans.

Please buy the anthology. Or buy me a beer. Or both. Just do whatever feels most authentic to you.


(Special thanks to Broken Pencil for publishing the article in the first place. Extra special thanks to Lindsay Gibb for being such a wonderful editor. Also thanks to Christopher Doda and Ray Robertson for putting together such a fantastic anthology. And super thanks to everyone at Tightrope books.)

Sunday, October 21, 2012

Dear SXSWi: Thanks for the faint hope

This Friday email made my weekend:
On Monday, October 15, we announced approximately 450 accepted sessions via the SXSW website (http://sxsw.com/interactive/talks/programming). Unfortunately, your proposal was not part of this announcement.

That said, we like your proposal a lot, it is one of about 200 proposals that we are still considering. However, at this point, we have a limited number of open speaking slots for the 2013 event, so this last round of decision-making is very difficult.
Slim chance ahoy! Thanks to everyone who voted for my proposal!

Thursday, October 18, 2012

Some great multi-screen content strategy links

Tonight Kim Lawless overcame the ambient noise of a lively student bar and managed to demystify multi-screen content strategy with style to spare. A few links for anyone interested in learning more:


Slideshare presentation - Content Strategy for the Multi-screen world

Monday, October 08, 2012

Toronto content strategy meetup in convenient poster form

Only 9 days until Kim Lawless explains multi-screen content at the October 18 Toronto Content Strategy Meetup.

Here's a little poster to celebrate!


Friday, September 28, 2012

Right About Being Wrong About Being Right

"Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong."
-- Neil Gaiman


 

Monday, September 17, 2012

The Story Behind My Content Strategy


So I wrote this piece about the importance of story-telling and narrative for MarketingProfs a few weeks ago. Not to brag, humblebrag or underbrag, but the article was well received, and thousands of people ended up reading and/or enjoying it. I found this quite gratifying, because the piece felt like a successful blend of my interests as a cultural journalist and some of my perspectives on content strategy. 


Since the fall of 2009 I’ve been working hard to determine the best way to combine my decade+ of experience in print journalism with my work in the digital space. In the interests of saving time, here is a non-narrative, bulleted list version of recent events:
  •       Copywriting for digital advertising agencies (Fall 2009)
  •       Joining the Toronto Content Strategy Meetup (Summer 2010)
  •       Enrolling in the CFC’s Interactive Art and Entertainment Program (Sept 2010 to Feb 2011)
  •       Finding a job in content marketing at Sequentia Environics (Feb 2011)
  •       Staying up all night for the launch of tweet2hold during Nuit Blanche (Oct 2011)
  •       Finding a job as a Digital Content Strategist at Nurun (Feb 2012)
  •       Taking over as organizer of the Toronto Content Strategy Meetup (Spring 2012)
  •       Giving my first talk at NXNE Interactive about physidigital objects (June 2012)
Which is my way of explaining why I’m ready, eager and excited about the opportunity to be teaching Digital Content Strategy Demystified this fall through the U of T’s School of Continuing Studies.

If you’re interested in the course, @reply me via Twitter.








Sunday, September 09, 2012

Demystify Content Strategy through my UofT SCS course


Hello! Are you interested in content strategy? Are you interested in learning what content strategy really means? Are you enjoying this series of provocative questions about content strategy?



If you answered yes to some or all of these questions, consider taking my UofT SCS course “Digital Content Strategy Demystified.” It’s an 8-week course that begins on Wednesday, October 3. It will be guest speaker driven – that means I’m hoping to have at least 6 guest speakers come in and discuss various aspects of the discipline of content strategy. As a bonus, the classroom is equipped with a ginormous smart screen – basically a giant touchscreen television connected to the Internet that provides unlimited opportunities for interactive learning and discussion.