SXSW is a notionally offline social network

I said something like this when trying to describe SXSW Interactive 2014, and then gave up and resorted to FOMO. This is much better:

"Austin during SXSW is a bubble. With everyone staring at their phones, it resembles a roving and only notionally offline social network, in which something cooler and more interesting is always happening elsewhere." -- Jacob Silverman, The Baffler #23